Pitching a Healthcare Story

The following post is from Ulysses Torassa, an associate with Wide Angle Communications. As a former medical writer for the San Francisco Examiner and San Francisco Chronicle, I received hundreds of calls a year from public relations companies seeking to “place” a story in our paper. Some of the worst were those that simply wanted [...]

Social Media & Healthcare: Part 1

The following post is from Robin Texeira, an associate with Wide Angle Communications. Social Media: Blogs, Podcasts, Twitter, Facebook, YouTube, Digg, Wikis, Flickr. What exactly is Social Media and what is its relevance for healthcare marketing? According to Wikipedia, Social Media is an umbrella term defining the various activities that integrate technology, social interaction, and [...]

Writing About Medical Topics in Plain English

The following post is from Susie Caragol, an associate with Wide Angle Communications. I am not a doctor. I don’t even play one on TV. But I have worked with doctors nearly every day for many years, writing articles on medical topics for consumer publications such as newspapers and magazines and for hospital newsletters and [...]

Speaking With One Voice

The following post is from Robert Polzoni. More often that not, hospitals are fierce competitors for patients. However, there are times when hospitals can band together to address common issues that not only affect their ability to provide care to their patients, but also cast them in a bad light in the media. There are [...]

Crisis Communications

The following post is by Phil Siegel, an associate with Wide Angle Communications. In every person’s lifetime, according to Andy Warhol, we will all enjoy at least 15 minutes of fame. In the world of crisis communications, it is our goal to reduce this number significantly. A poorly handled crisis like the Exxon Valdez remains [...]

Branding Presentation

Stephen Texeira, one of the principals for Wide Angle Communications, recently made a presentation at the Foundation Center of San Francisco on marketing for nonprofit organizations. This basic presentation provides a comprehensive introduction to nonprofit marketing and branding, something that the readers of this blog might find particularly useful. Click on the link to open [...]

Partner Bio: Stephen Texeira

As one of the principals and founders of Wide Angle Communications, I’ve been involved in the business of communications and marketing in one form or another for more than 20 years now. After I completed a graduate degree in Journalism from Northwestern University’s Medill School of Journalism, I spent a number of years as a [...]

Partner Bio: Robert Polzoni

In 1993, through a friend of mine who was close to Bill and Hillary Clinton, I was able to work with the Democratic National Committee and the White House on the Clinton Healthcare Initiative, setting up meetings with reporters for White House surrogates coming to California to talk about health care reform. It was my [...]

Guiding Principles

Robert Polzoni and Stephen Texeira began Wide Angle Communications in March of 2003 with the intent of creating a marketing and communications consulting firm that provided the kind of service we would like to receive. Over the years, we had both worked with outside consultants who did not know our industry or our hospital; who [...]